Veronica Beard is an elevated American ready-to-wear brand that strikes the balance between cool and classic. The brand provides a modern perspective on iconic wardrobe pieces and delivers a lifestyle offering that has expanded to include jeans and shoes. Thoughtfully designed with feminine silhouettes and refined tailoring, the collection is intuitively built for real life – empowering her from day to night, work to weekend, and everywhere in between.
The Site Merchandising Associate will be responsible for creating a best-in-class online customer experience through site merchandising on VeronicaBeard.com, using data-driven insights to optimize the customer journey. This role is based out of our New York Corporate Office and reports to the E-Commerce Director.
The ideal candidate will be an analytical and creative individual who leverages data insights to drive website conversion and understand what motivates customers to buy. In this cross-functional role, he or she will partner with digital marketing, creative, merchandising, buying and planning to curate product, category and special feature assortments as well as launching and merchandising these on the site each month.
Site Maintenance & Experience
Manage a best-in-class online customer experience through site merchandising, using data-driven and detail-oriented approach in understanding what drives customers to buy.
Responsible for end to end setup of all products for the site, including but not limited to reviewing images, confirming inventory, coordinating copy, product data uploads, site QA.
Ensure flawless execution of promotions through proper set-up, testing, and deployment.
Manage development and implementation of special sections of the such as holiday gift guides, new categories or content pages.
Consistently and thoroughly oversee QA of site to ensure an excellent customer experience.
Seek to troubleshoot site issues related to merchandising set up and site maintenance.
Supporting the Ecommerce Director, project manage merchandising-related technology programs: ex: personalization, site enhancements and A/B testing, working with external vendors and technology partners.
Analytics & Reporting
Identify trends and shifts in user behavior and provide recommendations that will help the team achieve strategic and operational business goals.
Pull and utilize key metrics to communicate category and product performance and make action recommendations in partnership with Ecommerce Director.
Act as the eyes of the live site and take initiative on calling out shifts and recommendations based on sales and marketing.
Stay abreast of new technology, industry trends and competitive landscape to enhance site performance
Collaborate with creative team on Ecommerce product shoots, ensuring all samples are available and products photographed; responsible for timeliness of all product and content launches and monitoring of product availability.
Partner with the email marketing team on a weekly basis by providing/creating categories and product selects while reviewing and reacting to a weekly analysis of sales.
Oversee visual merchandising presentation and develop content, promotions and landing pages in collaboration with cross functional teams; assist with site linking strategy for marketing campaigns.
Act as an active participant in the alignment of site navigation, marketing, and product copy.
Partner with web developers and experience team to continually brainstorm new tools for the merchandising team as well as testing opportunities to benefit daily process and management of products.
3-5 years ecommerce, marketing operations or digital experience
Experience with Google Analytics preferred
Experience with content management systems
Project Management methodologies and tools such as Jira and Asana a plus
Ability to work well independently and in a team setting
Strong individual problem solving and organizational skills
Strong written and verbal communication skills, with ability to effectively communicate online
Proven ability to spearhead and manage a project from ideation through completion
Strong fashion sense with a sense of brand and client needs
An understanding of retail math is a plus
Please email [email protected] with your resume, cover letter, salary requirements and any other pertinent materials.
Please indicate the position you are applying for in the subject line.