Careers

Senior Editor

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Location

New York

Position Type

Full-Time

The Role

Veronica Beard is an elevated American ready-to-wear brand that strikes the balance between cool and classic. The brand provides a modern perspective on iconic wardrobe pieces and delivers a lifestyle offering that has expanded to include jeans and shoes. Thoughtfully designed with feminine silhouettes and refined tailoring, the collection is intuitively built for real life – empowering her from day to night, work to weekend, and everywhere in between.

Veronica Beard is looking for a passionate and experienced editor to join our head office in New York as Senior Editor reporting to the VP Communications & Brand Marketing.

The Senior Editor will drive the editorial strategy and manage editorial content development across all marketing touch points to generate impactful stories and create compelling copy. This person will establish and maintain the brand voice while fostering the brand image.

Responsibilities

Editorial Content:

Develop editorial content strategies that support brand marketing initiatives

Plan and manage the blog editorial calendar

Lead concepting for all editorial stories

Partner with AD to brief in all editorial content shoots that support seasonal collections and provide lifestyle content for editorial platforms (blog, site, email, social)

Write/edit all blog content (10-15 posts per month)

Establish influential tastemaker relations to elevate subjects featured in blog, extend engagement across channels i.e. offline activations in-store hosted by tastemakers, collabs etc

Upload content and manage CMS

Identify blog design optimization opportunities and work in tandem with U/X designer

Report monthly on blog performance

Partner with digital and social team to develop content + commerce opportunities across Veronica Beard owned channels (social, email, blog, site)

Manage budget for editorial content creation

Partner with AD and VP Brand Mktg to develop creative concepts for various initiatives

Attend industry events as necessary

Conduct competitive research in order to optimize content

Stay industry aware by reading relevant publications

Copywriting:

Create messaging around collections and brand marketing initiatives

Responsible for all email, site, ad media, product, marketing collateral copy including:

- Write all emails to support email marketing

- Oversee site copy including homepage, category and corporate pages

- Review and approve all ad media copy

- Oversee all product copy including product names, descriptions, hang tags, flashers

- Craft all collateral copy including direct mail pieces, instore signage, event invitations

Requirements

8+ years’ experience in editorial and content creation

Superior written English

Strong communication and organizational skills

Proven ability to manage time, prioritize effectively and meet deadlines

Proven ability to work efficiently with accuracy and attention to detail

Extensive knowledge of and interest fashion industry, history, trends, culture, and relevant cultural references

Industry-aware and up to speed on key trends

Awareness and interest in business (hero products, key initiatives, sales, investments, etc)

Experience in women’s fashion/luxury/lifestyle brand, agency, or publication

Entrepreneurial mindset (problem-solver, proactive and able to define and follow through projects through to execution)

Exceptional interpersonal and relationship-building skills, team player

High level of ownership, accountability, initiative, and drive

Comfortable with operating in a fast-paced environment and dealing with ambiguity

How to Apply

Please email careers@veronicabeard.com with your resume, cover letter, and salary requirements and any other pertinent materials.

Please indicate the position you are applying for in the subject line.