New York City
New York City
Veronica Beard is seeking a creative and enthusiastic Social Media Manager to join our Digital Team. The role will report to our Senior Content Editor and will be responsible for managing and growing our social channels, as well as increasing engagement among our social community. This person will be tasked with evolving Veronica Beard’s social identity along with blogger and influencer outreach. The position will involve cross-functional collaboration with our creative, ecommerce, PR, retail, wholesale and design teams.
If you have a portfolio or examples of previous social campaigns you have executed, please include.
Plan, develop and manage social strategies and content across Veronica Beard’s existing and emerging platforms
Partner cross-functionally to create social programs that build excitement for Veronica Beard, increase brand awareness and grow our social community
Spearhead visual ideation alongside our Creative Director and Graphic Designer and help produce/execute social-specific shoots
Manage social calendar and post regularly across multiple platforms
Be the internal social media expert- identify trends and new social platform offerings, and benchmark competitor and industry leaders to ensure Veronica Beard is a social innovator
Lead social influencer programs including long term relationships, seasonal activations and gifting strategy
Collaborate with Digital Marketing team to create, execute and measure paid social media activations
Create monthly and program-specific social reporting and analyses
Bachelor’s Degree or higher
3+ years of social marketing experience
Preferably 3+ years of content marketing for a women’s fashion or lifestyle brand
Experience working on successful social campaigns on both small and large scales
Entrepreneurial spirit; ability to work quickly, efficiently and strategically with a wide range of internal departments
Self-starter with a deep understanding of existing and emerging social platforms
Experience with influencer/blogger outreach and product seeding
Ability to create, test and evaluate both owned and paid content on social platforms
Elevated creative eye and luxury fashion aesthetic (Photoshop and photography skills preferred)
Strong writing skills and ability to create high-quality of-the-moment social content
Quick learner with proficiency in a variety of social publishing, listening and reporting tools
A thorough digital understanding, especially as it pertains to social media, ecommerce and digital marketing
Please email firstname.lastname@example.org with your resume, cover letter, and salary requirements and any other pertinent materials.
Please indicate the position you are applying for in the subject line.