THE VERONICAS


We're sisters-in-law who are married to brothers, but it was a true friendship and a love for fashion that brought us together and inspired us to create Veronica Beard.
We believe our greatest advantage is that we are women designing for women. We are focused on building a collection that is inclusive of women everywhere and makes them feel confident every single day. Our customer is the focus of every conversation at Veronica Beard. We are mothers, entrepreneurs, sisters, friends—and we are our customer.
Our motto: Look good, feel good, and do what you love.


SHOP OUR LOOKS

“My style? Fearless, fearless, fearless.”
— Veronica Miele Beard
HOMETOWN:
North Caldwell, New Jersey

KIDS IN MY CLAN:
5 + husband

INSPIRED DAILY BY:
The game

SOMETHING FEW PEOPLE KNOW:
I love a good bet.

IF NOT A DESIGNER, I'D BE:
Traveling off the grid to some amazing place

BEST THING ABOUT BEING A MOM:
It’s the hardest but most rewarding thing to see them grow into teenagers.
It happens so fast!
“70s boho/80s preppy — it's all about the mix for me.”
— Veronica Swanson Beard

HOMETOWN:
Naples, FL/San Francisco, CA

KIDS IN MY CLAN:
3 Tasmanian devils

INSPIRED DAILY BY:
All the women I know

SOMETHING FEW PEOPLE KNOW:
I speak Spanish fluently.

IF NOT A DESIGNER, I'D BE:
Flipping real estate and decorating houses

BEST THING ABOUT BEING A MOM:
Being there for the little moments, like hockey games.

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