E-Commerce Director

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New York City

Position Type


The Role

Veronica Beard is an elevated American sportswear brand that strikes the balance between classic and cool. Veronica Miele Beard & Veronica Swanson Beard are sisters-in-law who launched their eponymous brand in the Fall of 2010 with their signature Dickey Jacket. Today, Veronica Beard offers a modern perspective on iconic staples and results in a ready to wear collection that is hard wired for real life. These perfectly designed essentials are both effortless and chic, each piece mixing superior tailoring with the highest level of quality and fit.

Veronica Beard is sold in Bergdorf Goodman, Neiman Marcus, Nordstrom, Intermix, Net-A-Porter and 150+ boutiques globally as well as at the brand's retail locations in New York City and Dallas and on

Veronica Beard is looking for an experienced digital expert to join our team in New York as Director E-Commerce, reporting to the Vice President of Digital. The E-Commerce Director will be responsible for day-to-day oversight of and digital marketing channels, partnering with relevant internal and external players to enhance the online customer experience, maximize site usability, performance and ROI.

The leader in this role will be accountable for digital analysis, presenting insights and recommendations to drive sales and conversion and ensuring an optimal digital user experience at all touch points. The candidate is expected to be an idea generator with a high level of digital project management expertise who likes to work in a fast-paced, dynamic, and highly collaborative work environment.

The role will involve cross-functional collaboration with our creative, operations, planning, retail and wholesale teams and is supported by a team of two.


Website & Operations:

Partner with outside development agency and internal Digital design team on site experience and functional enhancements

Oversee all work-flow related to site management including managing service levels of internal and 3rd-party providers including but not limited to development agency, platform, fulfillment, and customer service

Leverage merchandising and content expertise to help develop a best-in-class online experience that maximizes conversion opportunities and encourages more site visits

Actively monitor daily data flow between front end, order management, and internal systems; working with appropriate partners to resolve any discrepancies and issues

Support resolution of issues related to data feeds, product, pricing, promotions, content, orders, third party integrations, etc.

With support of E-Commerce team, oversee daily and weekly reporting for internal management team. Oversee preparation of monthly hindsight and contribute to quarterly business reporting

Analyze website feedback and circulate to appropriate departments. Collaborate with cross-functional Digital team to identify and prioritize the user experience initiatives based on feedback

Digital Marketing & Customer Experience:

Work closely with senior management, creative, planning and merchandising to identify business drivers to guide the development of seasonal digital marketing and monthly promotional roadmap – leveraging macro as well as direct response digital insights

In collaboration with agencies and senior management, develop plan for and manage all ecommerce ROI marketing programs including the areas of SEO, paid search, retargeting, display ads, email marketing, affiliate marketing, syndication of content into paid channels etc.

Partner with Customer Experience and Marketing Managers to devise and lead email communications program ensuring they drive sales and brand engagement, and develop lifecycle marketing campaigns to drive loyalty and retention among existing customers

Lead contact for day-to-day communication with outside digital marketing / media agencies and partners


Bachelor’s Degree or higher, MBA a plus

7+ years of e-commerce experience, preferably in a fashion or luxury environment

Demonstrated ability to lead, manage, develop, and grow teams

Detailed understanding of end-to-end e-commerce processes including clear understanding of website infrastructure, content management, product attribution, and customer-facing functionality

Requires strong knowledge of marketing software, email marketing, principles of web design, digital and social media

P&L or line of business management experience, core operational strength and the ability to make budget decisions to drive business success

Strong organizational, analytical, prioritizing, interpersonal, problem-solving, and presentation skills with a strong attention to detail

Entrepreneurial spirit, ability to work quickly, efficiently and strategically with a wide range of internal departments

Proficient in Google Analytics, M.S. Word, Excel, and PowerPoint

How to Apply

Please email with your resume, cover letter, and salary requirements and any other pertinent materials.

Please indicate the position you are applying for in the subject line.