Veronica Beard is an elevated American ready-to-wear brand that strikes the balance between cool and classic. The brand provides a modern perspective on iconic wardrobe pieces and delivers a lifestyle offering that has expanded to include jeans and shoes. Thoughtfully designed with feminine silhouettes and refined tailoring, the collection is intuitively built for real life – empowering her from day to night, work to weekend, and everywhere in between.
Veronica Beard is looking for a skilled copywriter to craft product, homepage, email, and other editorial, marketing and social copy. This position reports to the Editorial Director and will work cross-functionally with marketing, production, design and merchandise teams to conceive and execute brand copy across multiple platforms.
Write product copy/descriptions across multiple areas (site, hangtags, flashers)
Write copy for emails and website including homepage, category pages
Write copy for paid media
Coordinate information-gathering for all product details and format them into product copy to deliver accurate and relevant selling points to the customer in order to minimize returns and questions to our customer service teams
Identify and articulate all products’ unique selling points
Contribute to various cross-functional initiatives, including commercial campaign development, new launches, store openings, events, etc.
Partner with creative, marketing, design, merchandising, production teams to ensure copy is brand-appropriate and effective across all digital touchpoints
Regularly check the site to ensure all product copy is uploaded correctly and work with the digital and creative teams to quickly update misinformation or troubleshoot issues
Contribute editorial stories to the blog
2-4 years’ experience from fashion copywriting, preferably editorial writing experience, with specific e-commerce writing experience
Familiarity with social media platforms and digital trends
Excellent verbal and written communication skills
Fluency in English
Exceptionally detail oriented with a passion for fact-checking
Independent, self-motivated and capable of taking initiative
A passion for the fashion industry
Please email [email protected] with your resume, cover letter, salary requirements and any other pertinent materials.
Please indicate the position you are applying for in the subject line.