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Style

It's All in the Jeans

August 2, 2018

Inspired by the unique bond of sisterhood, our sister-in-law founders turned this month’s jeans campaign into a full-on family affair. Starring sister duo Jessica and Ashley Hart, and shot by Veronica Swanson Beard’s sister, Claiborne Swanson Frank, we spent the day photographing the Harts hanging out, catching up, and doing all the fun things friends do when they’re together (makeup tips, pillow fights, and endless laughter included). 


August also marks two special occasions: the one-year anniversary since launching our jeans, and National Sister Day (Sunday, August 5th). We cannot think of a better way to celebrate than with these incredible sister acts. When it comes to strong jeans, it’s all in the family.