Meet Candice and Jenna, the founders of blog Mama & Tata. These sisters are changing the conversation about motherhood by providing daily tips and interviews that cover everything from style to wellness for you and your children.
Read their interview below and check out how they are wearing their favorite Veronica Beard styles.
What inspired you to start your own business?
Candice: We craved spending more time together. Growing up, we were best friends and did absolutely everything together, and then adult life happened and between the husbands and children, the life you create makes it impossible to spend the same quality time together. We knew whatever we were going to do, we were going to be partners and it would allow us to productively be together on a daily basis. We both were born and raised in NYC and felt like we were notoriously the experts on all the best resources out there, so it was natural for us to start this life and style website to help women, especially Mamas, navigate through this city!
Jenna: Starting a business was inspired by what is most important to me—family. When I became pregnant, which was my most exciting and happiest surprise, I was curious about so many aspects of motherhood. I had so many unanswered questions about nursing, sleep training, baby clothing, baby products, educational development, and the list goes on. I have always enjoyed exploring and researching my endless curiosities, and I knew so many new mothers would have my same questions, and I wanted to be their resource as well. I wanted our highly-curated platform to be a trusted place for advice and to provide our audience with open access to our sisterly bond and exchange that has been invaluable to me as I become a new mom.
Describe Mama & Tata in three words:
Candice: Inspiring, informative, cohesive.
Jenna: Family, style, and well-being.
Running a business with my sister is like...
Candice: The best decision I have ever made! It's exactly like when we were kids, we agree, we disagree, but in the end we always communicate and end up on the same page.
Jenna: A dream where I get to collaborate and brainstorm ideas with my best friend on daily basis.