Skip to Accessibility Statement

Style

Dynamic Duo: Finery

June 8, 2018

Whitney Casey and Brooklyn Decker have made getting dressed (and shopping your closet) easier than ever with their wardrobe tool, FINERY. We met up with the duo in NYC to talk tech, style and friendship.

How did you first meet and begin working together?

We met on a blind-date-girlfriend-set-up-weekend! A mutual friend of ours really thought we would hit it off and we did! We were friends for many years before we started FINERY. We always wanted to work together, because we love each other’s sensibilities strengths and weaknesses. We complete we.

What inspired you to start FINERY?

We had a lot of bad ideas for companies before we started FINERY. We came up with the idea because we were using all kinds of software to help us cull our travel, banking, music, etc., but there was nothing available for our wardrobes – and a woman will spend more on her wardrobe than she does her education. We knew there needed to be something available for women to monitor what they have, what they spend and what they can make off of their clothes. There hadn’t been a lot of tech coming out of our closets, so we knew there was a major need here and if the software already existed to do these things for our banking, music and travel, then why didn’t it work for wardrobes?

Tell us how FINERY makes getting dressed (and shopping) easier:

When you have your entire wardrobe on your phone without having to lift a finger it makes deciding what to wear or pack a thing to do in between meetings, in a carpool or with friends. You no longer have to be sitting there in your closet full of clothes saying, “I have nothing to wear.” Also, having access to your real wardrobe while you are shopping for new things is key. You can finally see what you have while deciding what you want. And our newest feature will actually show you styled looks for the items you have in your wardrobe, so now you don't’ even have to think. Here’s how it works:

1. You buy something online.
2. We automatically add it into your wardrobe.
3. Depending on the item (we don’t do accessories), we send you 10 styled looks for your item.
4. We’ll tell you when you need to return your item, so you don’t miss the deadline.
5. We’ll also tell you when anything you’ve added to your shopping wishlist (all in one place on FINERY) goes on sale.
6. If you’re the creative type, you can make outfits and pack yourself with our in-closet outfit building tools!

Download the FINERY App here!

Shop the Look

On Brooklyn: Graham Dickey Jacket and Taren Trousers

Running a business together is like …

Brooklyn: Having a baby together.
Whitney: Having a friend friend who is also a work friend.

What do you love most about your jobs?

Brooklyn: Being able to ideate and see it in action quickly.
Whitney: Being the underdog.

Best advice you’ve ever received about running a business?

Brooklyn: The people you work with are your lifelines, you are only as good and successful as they are.
Whitney: When you decide to go for it on a startup idea…you need to have more than passion, you need to make sure it is your obsession.

What do you love most about working in the space where fashion meets tech?


Brooklyn:
Unlike Hollywood or media, where we both come from, fashion-tech has areal underpinning of meritocracy. If you have a good idea and canexecute it, there is a community of other women cheering you on.

Whitney: It is full of smart, kickass women who are making big changes in the landscape for future women.

The pieces in your wardrobe you can’t live without:

Whitney and Brooklyn: Both Brooklyn and I don’t carry business cards but we got these “Jenny From the Block” earrings personalized on Canal Street that have FINERY on them. We call them our “spinners.” They are great conversation starters – it just happens because our earrings are the best marketing tool we’ve got. And if this tech thing doesn't’ work out, we can always pivot to selling personalized business logo earrings?

The apps you can’t live without:

Brooklyn: Finery, and Slack and…ummm…I’m the luddite of the two of us. I use my phone mostly to wipe the baby drool off and Facetime from the set!
Whitney: Finery (duh,haha), InLieu (like Venmo for charity), Slack (for working with Brooklyn) and Strava (for runners and bikers).

How would you describe your personal style?

Brooklyn: I’m ⅓ peasant, ⅓ slob, ⅓ ladylike.
Whitney: I always like for something to look a little off when it goes on! Not fit…but color, patterns etc.

If you weren’t working on Finery together, what would you be doing?

Brooklyn: I would be better at everything I already do (mom, wife, actor, friend, etc.) – hahaha!
Whitney: DJ 4 Lyfe.

Shop the Look

On Whitney: Adora Dress

Who would play the two of you in a movie?

Brooklyn: Kristen Wiig.
Whitney: Linda Carter, the OG wonder woman, she is super tall and fights crime! Or now that I’m 43 people keep asking me if I’m Michelle Pfeiffer, who is 60. So, despite the age delta I’ll take it ANY DAY.

One thing Brooklyn taught me about style…

Brooke says she likes it when I dress in one color and clean lines…but I think I may have done that once. So I need more direction.

One thing Whitney taught me about style…

Whit always wants me to glam it up. So I do the exact opposite. Sometimes we are polar opposites in the way we dress. I’ll be in overalls and she’s in a dress and heels and when I do glam she somehow ends up in jeans and a t-shirt.

Shop the Look

Shop: Graham Dickey Jacket

Shop the Look

Shop: Taren Trousers

Shop the Look

Shop: Suma Sandal

Shop the Look

Shop: Adora Dress

$(‘div.post-labels’).html($(‘div.post-labels’).html().trim().slice(0, -1));var social = new Social();

us size bust waist hip
00, XS 31.5 24 34
0, XS 32.5 25 35
2, XS 33.5 26 36
4, S 34.5 27 37
6, S 35.5 28 38
8, M 36.5 29 39
10, M 38 30.5 40.5
12, L 39.5 32 42
14, L 41 33.5 43.5
16, XL 42.5 35 45
18, 2XL 47 40 50
20, 2XL 49 42 52
22, 3XL 51 44 54
24, 3XL 53 46 56
US SIZE SHOULDERS BUST WAIST HIP
00, XS 14.25 31.5 24 34
0, XS 14.5 32.5 25 35
2, XS 14.75 33.5 26 36
4, S 15 34.5 27 37
6, S 15.25 35.5 28 38
8, M 15.5 36.5 29 39
10, M 15.875 38 30.5 40.5
12, L 16.25 39.5 32 42
14, L 16.625 41 33.5 43.5
16, XL 17 42.5 35 45
18, 2XL 17 47 40 50
20, 2XL 17.5 49 42 52
22, 3XL 18 51 44 54
24, 3XL 18.5 53 46 56
 Jacket Size Dickey Size

00

00 - 14

0

00 - 14

2

00 - 14

4

00 - 14

6

00 - 14

8

00 - 14

10

00 - 14

12

00 - 14

14

00 - 14

16

16 - 24

18

16 - 24

20

16 - 24

22

16 - 24

24

16 - 24

us size bust waist hip
00, XS 31.5 24 34
0, XS 32.5 25 35
2, XS 33.5 26 36
4, S 34.5 27 37
6, S 35.5 28 38
8, M 36.5 29 39
10, M 38 30.5 40.5
12, L 39.5 32 42
14, L 41 33.5 43.5
16, XL 42.5 35 45
18, 2XL 47 40 50
20, 2XL 49 42 52
22, 3XL 51 44 54
24, 3XL 53 46 56
us size bust waist hip
00, XS 31.5 24 34
0, XS 32.5 25 35
2, XS 33.5 26 36
4, S 34.5 27 37
6, S 35.5 28 38
8, M 36.5 29 39
10, M 38 30.5 40.5
12, L 39.5 32 42
14, L 41 33.5 43.5
16, XL 42.5 35 45
18, 2XL 47 40 50
20, 2XL 49 42 52
22, 3XL 51 44 54
24, 3XL 53 46 56
us size bust waist hip
00, XXS 31.5 24 34
0, XS 32.5 25 35
2, XS 33.5 26 36
4, S 34.5 27 37
6, S 35.5 28 38
8, M 36.5 29 39
10, M 38 30.5 40.5
12, L 39.5 32 42
14, L 41 33.5 43.5
16, XL 42.5 35 45
18, 2XL 47 40 50
20, 2XL 49 42 52
22, 3XL 51 44 54
24, 3XL 53 46 56
 US SIZE WAIST HIP
23 23 34
24 24 35
25 25 36
26 26 37
27 27 38
28 28 39
29 29 40
30 30.5 41.5
31 32 43
32 33.5 44.5
15 36 46
16 38 48
18 40 50
20 42 52
22 44 52
us size waist hip
00, 24, XS 24 34
0, 25, XS 25 35
2, 26, XS 26 36
4, 27, S 27 37
6, 28, S 28 38
8, 29, M 29 39
10, 30, M 30.5 40.5
12, 31, L 32 42
14, 32, L 33.5 43.5
16, 15, XL 35 45
18, 16, 2XL 40 50
20, 18, 2XL 42 52
22, 20, 3XL 44 54
24, 22, 3XL 46 56
us size waist hip
00, 24, XS 24 34
0, 25, XS 25 35
2, 26, XS 26 36
4, 27, S 27 37
6, 28, S 28 38
8, 29, M 29 39
10, 30, M 30.5 40.5
12, 31, L 32 42
14, 32, L 33.5 43.5
16, 15, XL 35 45
18, 16, 2XL 40 50
20, 18, 2XL 42 52
22, 20, 3XL 44 54
24, 22, 3XL 46 56
 US SIZE EUROPE UK
5 35 3
5.5 35.5 3.5
6 36 4
6.5 36.5 4.5
7 37 5
7.5 37.5 5.5
8 38 6
8.5 38.5 6.5
9 39 7
9.5 39.5 7.5
10 40 8
10.5 40.5 8.5
11 41 9
 US SIZE BUST WAIST HIP TORSO
XS 32-34 24-26 34-36 58.5
S 34-36 26-28 36-38 60
M 36-38.5 28-30.5 38-40.5 61.5
L 38.5-41.5 30.5-33.5 40.5-43.5 63
XL 41.5-43 33.5-35 43.5-45 64.5
2XL 47 40 50 70

Conversion Guide

VB US NUMERIC

VB US/INTL ALPHA

IT

FR

UK/AU

CN

KR

00/24

XXS

34

32

2

150/72A

33

0/25

XS

36

34

4

155/76A

44

2/26

XS

38

36

6

160/80A

44-55

4/27

S

40

38

8

165/84A

55-66

6/28

S

42

40

10

170/88A

66

8/29

M

44

42

12

175/92A

77

10/30

M

46

44

14

175/96A

77

12/31

L

48

46

16

180/100A

88

14/32

L

50

48

18

185/104A

88

16/15

XL

52

50

20

190/108A

99

18/16

2XL

54

52

22

195/112A

-

20/18

2XL

56

54

24

200/116A

-

22/20

3XL

58

56

26

205/120A

-

24/22

3XL

60

58

28

210/124A

-

Conversion Guide

VB US NUMERIC

VB US/INTL ALPHA

IT

FR

UK/AU

CN

KR

00/24

XXS

34

32

2

150/72A

33

0/25

XS

36

34

4

155/76A

44

2/26

XS

38

36

6

160/80A

44-55

4/27

S

40

38

8

165/84A

55-66

6/28

S

42

40

10

170/88A

66

8/29

M

44

42

12

175/92A

77

10/30

M

46

44

14

175/96A

77

12/31

L

48

46

16

180/100A

88

14/32

L

50

48

18

185/104A

88

16/15

XL

52

50

20

190/108A

99

18/16

2XL

54

52

22

195/112A

-

20/18

2XL

56

54

24

200/116A

-

22/20

3XL

58

56

26

205/120A

-

24/22

3XL

60

58

28

210/124A

-

How to measure the body:

Size Guide Diagram

How to measure the body:

  1. Shoulders: measured from shoulder blade to shoulder blade
  2. Bust: circumference measured at the fullest part of the chest
  3. Waist: circumference measured at the smallest part of the waist
  4. Hip: circumference measured at the fullest part of the hips (or 8” down from the waist)
  5. Sleeve length: measured from the center of the back of the neck to the wrist
  6. Inseam: measured from the top of inside the leg to the ankle
Have questions about sizing? Contact Us.

Monday - Friday 10 AM to 6 PM ET

Choose Shipping Country

Shipping to {{ country }} has never been easier

  • Shop in {{ currency }}
  • Duties & Taxes calculated at checkout - choose to pay now or later

Register to receive a notification when this item comes back in stock.

We will email you when this item is available