Sisters-in-law Veronica Miele Beard and Veronica Swanson Beard combined their backgrounds in finance and fashion when they launched Veronica Beard in Fall 2010 with “The Jacket”. Between the two, they are raising 7 children and are busy with their families, social and work lives in New York City.  This full lifestyle is what led them on their quest to simplify dressing for women by designing modern icons of a woman's wardrobe.

The Veronica Beard collection is pioneering a new retail space by bridging the void between designer and advanced contemporary collections. Luxury is attainable here, with strong attention being paid to design, quality, fit and value. Using these guidelines, we deliver iconic lifestyle pieces that transcend time, age and trend, and thereby become “The Uniform”.